Small Business Owners, Entrepeneurs and Sales Leaders who want  simple, affordable and reliable growth

I will help you get on track and stay on track 

Sales and Marketing Results You Can Count On 

We all have a story. You work hard. You give it everything you have to grow a successful business. I know how hard it can be. My job is to help you reach your vision of success. I can't do it for you. As your guide, I can show you how to get there so you can be the hero of your story. 

Sales and Marketing can be time-consuming, expensive, and overwhelming. It doesn't have to be. Let Carls Way Works give you the blueprint you need to reach the top of your mountain. 

How We Get You To the Top

Our Core Services  

Sales Strategy Training and Coaching  

Learn to close more sales and increase profit margins  while eliminating price objections. In the new world of selling,  the most effective salespeople are concentrating more on relationships and closing.

They are more interested in what happens on the sales call than simply carrying out the act of making them.

Simple, Affordable Small Business Marketing Packages 

 We use a systematic approach to marketing that sets you apart. Successful small business marketing can be simple with the right approach.

Learn about our "done for you" or "done with you" approach. Discover how you can execute a plan to get the results you've always wanted.

Developing Sales Excellence Starts with Hiring the Best

Executive Sales Assessments
(TalassureESA) was specifically designed to address the challenges of assessing sales skills & behaviors.

This comprehensive next-generation tool uses the utmost simplicity to create actionable results.

New customers, lead generations, and sales effectiveness all need to work together. We started as a sales training company and evolved into an online digital sales and small business marketing consulting firm. I recognized the need for small businesses to improve their digital and online lead generation. That's why I offer sales and marketing packages that are done with you or small business lead generation programs that are done for you. You can have the flexibility of being able to get sales and revenue growth at a price you can afford. 

Whether you need to get more sales from your salespeople (sales training, coaching) or increasing top of the funnel lead generations, we've got the solutions that are SIMPLE, AFFORDABLE, and RELIABLE.  Let me help you grow your small business.

Get your Free Copy of 7 Steps to Small Business Marketing Success. 

A few of my valued clients

Brian Sietz 

Urban Industrial Design 

Hiring Carl has been one of the best additions to my business, he helps me find opportunities in areas of my business that I wouldn't even think of.

The accountability factor helps keep me on track and getting my weekly goals achieved.

Mark Flood

Zebby Sulecki Inc. 

 I am certain had I taken the opportunity to  18 years ago I would be more prepared to identify and adapt in conversation towards closing more work. It is common sense practice, practice and practice can only make you better.
Carl’s Way Works systems can springboard your sales efforts and make the most of the opportunities before you have

Walter Johnson

PSI- Software 

Our company was facing difficult choices as to the direction it should take due to a 20% drop in revenues. We decided to improve the manner in which we market and sell our services. Our decision to hire Carl was the best decision we could have made. Within six months of implementing Carl’s program, we were back on top.


Client Centric Selling Sales Methodology

Sales and Marketing is the engine that drives small business growth. Sales training for small business owners, sales teams, and entrepreneurs. A step by step sales process that helps you eliminate quickly non- buyers so you don't waste time. 

Benefits include - 

  • Increase close ratios -shorter sales cycles 
  • Higher average dollar sale size
  • Generate more referrals
  • Separate yourself from the competition by building greater rapport and a deeper understanding of your client's problems
  • Learn online with a live instructor
  • Company's with a structured sales process close 22% more business than their peers.

New School of Digital Marketing

Digital and on-line marketing for small business is complex and confusing. With so many new digital channels springing up, the choices undermine your confidence and leave you confused. Our strategy before tactics approach helps you gain clarity and restores your confidence to go all in on marketing your small busines.

Strategy before tactics benefits:

  • Confidence you're doing the right thing
  • Clarity by having a blueprint for growth
  • Increased lead generations
  • Affordable Done with you or for you online marketing services
  • Increase inbound leads and accelerate growth
  • A repeatable small business marketing system you can rely on 


Attract and select the best candidates.

Onboard and develop employees. From day one, you can deliver a motivating, empowering workplace experience and pursue development programs that fit your employee and organizational needs.

Engage and retain your talent. Assessment data reveals what matters most to your employees. As a result, you can deliver incentives and rewards that encourage them to stay with your organization.

Grow high potential employees into leaders. Identifying your most promising, highest performing talent improves succession planning and ensures the ongoing

Workforce Assessments don’t just help you hire the best people – they enable intelligence based talent management for every stage of the employee lifecycle. Administer assessments to employees at every level to improve engagement and meet ambitious business objectives.

Grow your business - Increase sales - get your phone ringing - build your team 

Want to learn more about our solutions?

Schedule a chat with Carl. Learn how our sales, marketing  and talent assessment systems can help you grow your business. 

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