Growth is about getting enough of the right kind of leads


Closing those leads profitiably 

We all have a story. You work hard. You give it everything you have to grow a successful business. I know how hard it can be. My job is to help you reach your vision of success. I can't do it for you. As your guide, I can show you how to get there so you can be the hero of your story. 

 Let Carls Way Works drive the right leads so you can focus on growth. 

How We Get You To the Top

Our Core Services  

Sales Strategy Training and Coaching  

Learn to close more sales and increase profit margins  while eliminating price objections. In the new world of selling,  the most effective salespeople are concentrating more on relationships and closing.

They are more interested in what happens on the sales call than simply carrying out the act of making them.

Simple, Affordable Small Business Marketing Packages 

 We use a systematic approach to marketing that sets you apart. Successful small business marketing can be simple with the right approach.

Learn about our "done for you" or "done with you" approach. Discover how you can execute a plan to get the results you've always wanted.

Developing Sales Excellence Starts with Hiring the Best

Executive Sales Assessments
(TalassureESA) was specifically designed to address the challenges of assessing sales skills & behaviors.

This comprehensive next-generation tool uses the utmost simplicity to create actionable results.

New customers, lead generations, and sales effectiveness all need to work together. We started as a sales training company and evolved into an online digital sales and small business marketing consulting firm. I recognized the need for small businesses to improve their digital and online lead generation. That's why I offer sales and marketing packages that are done with you or small business lead generation programs that are done for you. You can have the flexibility of being able to get sales and revenue growth at a price you can afford. 

Whether you need to get more sales from your salespeople (sales training, coaching) or increasing top of the funnel lead generations, we've got the solutions that are SIMPLE, AFFORDABLE, and RELIABLE.  Let me help you grow your small business.

Get your Free Copy of 7 Steps to Small Business Marketing Success. 

A few of my valued clients

Urban Industrial Design
ESP Painting
Zebby Sulecki
Brian Sietz

Brian Sietz

Urban Industrial Design

Hiring Carl has been one of the best additions to my business, he helps me find opportunities in areas of my business that I wouldn't even think of.

The accountability factor helps keep me on track and getting my weekly goals achieved.

Mark Flood

Mark Flood

Zebby Sulecki Inc.

 I am certain had I taken the opportunity to  18 years ago I would be more prepared to identify and adapt in conversation towards closing more work. It is common sense practice, practice and practice can only make you better.
Carl’s Way Works systems can springboard your sales efforts and make the most of the opportunities before you have

Walter Johnson

Walter Johnson

PSI- Software

Our company was facing difficult choices as to the direction it should take due to a 20% drop in revenues. We decided to improve the manner in which we market and sell our services. Our decision to hire Carl was the best decision we could have made. Within six months of implementing Carl’s program, we were back on top.


Client Centric Selling Sales Methodology

Sales and Marketing is the engine that drives small business growth. Sales training for small business owners, sales teams, and entrepreneurs. A step by step sales process that helps you eliminate quickly non- buyers so you don't waste time. 

Benefits include - 

  • Increase close ratios -shorter sales cycles 
  • Higher average dollar sale size
  • Generate more referrals
  • Separate yourself from the competition by building greater rapport and a deeper understanding of your client's problems
  • Learn online with a live instructor
  • Company's with a structured sales process close 22% more business than their peers.

New School of Digital Marketing

Digital and on-line marketing for small business is complex and confusing. With so many new digital channels springing up, the choices undermine your confidence and leave you confused. Our strategy before tactics approach helps you gain clarity and restores your confidence to go all in on marketing your small busines.

Strategy before tactics benefits:

  • Confidence you're doing the right thing
  • Clarity by having a blueprint for growth
  • Increased lead generations
  • Affordable Done with you or for you online marketing services
  • Increase inbound leads and accelerate growth
  • A repeatable small business marketing system you can rely on 

Best in Business Coaching Albany NY

Carl’s Way Works provides sales and marketing help to small business owners and entrepreneurs who are striving to improve their current capabilities. It’s one thing to be a business coach; it’s another to have the processes and systems you need to really grow your business, as a sales and marketing consultant based in Albany NY. We help our client grow their business using our proven systems and strategies. We pride ourselves to be the best Business Coaching in Albany NY

What makes us different is we make sure you’re always working on the right end of the problem. We don’t over promise and under deliver. We understand what it takes to help you grow and make the changes needed.

We provide done with you and done for you sales and marketing help. Rather it’s sales coaching, marketing consulting. We use either a done for you or done with you, approach to small business sales and marketing. Some clients want marketing help done for them, so
it’s outsourced. This way you can focus in other areas of your business. We provide you with a systematic approach to sales marketing with our Business Coaching Albany NY programme, that sets you apart from your competition. Successful small business marketing can be simple and affordable with the right approach.

One of the approaches we take that sets us apart is our approach to training involves training our clients in a system and coaching them how to implement the training into their specific business. I help you change your approach to selling using nontraditional approach
to selling and help our client make changes using a strategy of making incremental improvements reinforced over longer period.
Services we provide are sales training live in person sales training. Live online sales training using our Client Centric- Selling System. We provide sales coaching in Albany NY and online worldwide. In addition to sales coaching we provide small business marketing consulting.

Including online digital marketing, strategy and marketing plans, lead generation, web site development, social media, SEO, content, and blog content management as well as email marketing and pay per click advertising.

As a one of the leading business coaching Albany NY expert, we strive to bring the best practices to help small business owners grow, which is why we are a certified partner of Talexes Talassure Workforce Assessments to help you select the best employees and ensure
they perform at the highest level. Building the right team is critical rather it’s sales force development or getting the right employees in your core operations Talassure workforce assessments provide the science you need to hire the best and forget the rest.


Attract and select the best candidates.

Onboard and develop employees. From day one, you can deliver a motivating, empowering workplace experience and pursue development programs that fit your employee and organizational needs.

Engage and retain your talent. Assessment data reveals what matters most to your employees. As a result, you can deliver incentives and rewards that encourage them to stay with your organization.

Grow high potential employees into leaders. Identifying your most promising, highest performing talent improves succession planning and ensures the ongoing

Workforce Assessments don’t just help you hire the best people – they enable intelligence based talent management for every stage of the employee lifecycle. Administer assessments to employees at every level to improve engagement and meet ambitious business objectives.

Grow your business - Increase sales - get your phone ringing - build your team 

Want to learn more about our solutions?

Schedule a chat with Carl. Learn how our sales, marketing  and talent assessment systems can help you grow your business.